About the Author It has come to signify the biggest shopping day of the year …
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The growth of social media has captured the attention of companies, which have responded by increasing their advertising efforts toward social media users.
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Author MustaqimSTIE IBNU SINA Batam, IndonesiaCorrespondence: Priyono, Post Graduate Management Program, University Bina Darma Palembang, Indonesia.E-mail: priyono.unu_sidoarjo@yahoo.com
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Author William NordhausAMERICAN ECONOMIC REVIEW VOL. 109, NO. 6, JUNE 2019
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About the Author It has come to signify the biggest shopping day of the year and a boon to retailers as it brings out massive shoppers and produces exceptional profits. Black Friday originated in Philadelphia in the early 60s although the term was used initially by Philadelphia police officers to …
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