Arije Plateforme des articles académiques
Abstract
Territorial marketing in the face of strategies change : the case of morocco
In the curent economical context, territorial marketing is perceived as one of the most important priorities because of globalization, customs disarmament and the need for the openness to international trade. It is seen as a strategic option to servive in a economical environement that is market by the ratification of free trade agreements and the inevitable global economical competition.The territory planning can no longer focus only on the redistribution of wealth, it must be also a tool for stengthening territorial externalities. The recent history, the available data and the need for the reconstruction of the industrial sector suggest that some heavy economical and social impacts are expected in the coming years. Because of all the variables, and in order to reinforce the territorial competitiveness in some new high innovation potential sectors, Morocco has adoped the policy of the competitive clusters.
